Gainsborough Gateway launches to deliver a truly holistic approach to specialist care bathing

Gainsborough Specialist Bathrooms (GSB), Europe’s leading manufacturer of power-assisted care baths, has introduced its new added value ‘Gainsborough Gateway’ proposition to deliver a new standard in service and support.

Since the 1980s the Gainsborough Healthcare Group has remained at the forefront of accessible bathing. Its latest GSB brand innovation represents a breakthrough in service to complement its award-winning, quality bathing solutions. The Gainsborough Gateway is a scheme that all clients qualify for when purchasing a bath from the new Gainsborough Bio range. These solutions offer the utmost clinical excellence and ergonomics so the care and safety provision is maximised. Engineered with BioCote antimicrobial protection built in the Gentona, Ezion, Torin, Talano, Oraya and Sentes baths are all now supplied with Gainsborough Gateway membership.

Gainsborough has evolved its consultative approach to supplying and installing specialist baths to now offer a wider, unique proposition. No other manufacturer in the sector can offer this level of personalised and dedicated support. The Gainsborough Gateway opens up the following benefits:

  • Specialist bath training 
  • Purchasing baths on finance
  • Complementary servicing and LOLER testing
  • Utility cost savings
  • Enhanced infection control
  • Personalised account portal 

Peter Eckhardt, Gainsborough Healthcare Group, CEO, comments: “Our new Gainsborough Gateway represents a breakthrough in specialist bath provision. No longer are we supplying just baths, we are delivering a holistic added value package that includes free training, advice and servicing. All healthcare providers now have the opportunity to benefit from this complete offering which will reduce costs and time whilst enhancing care and sustainability. We are proud once again to reaffirm our position as thought leaders in the industry and encourage all procurement professionals to enter this next generation approach.”

By partnering with Gainsborough all clients gain exclusive access to an online portal. This offers a unique service and resource tool to optimise bath and care performance. Assets include:

  • Bath training videos
  • Safety certificates
  • Service and LOLER records plus maintenance alerts
  • Tech downloads including BIM ready baths
  • Professional and specialist advice blogs
  • Fast track service and training booking

These portal assets will continually evolve and grow to help enhance the CQC ratings of care home and rehab operators who choose Gainsborough Bio baths. As Gainsborough’s union becomes stronger with its clients, the Gateway aims to ensure the needs of vulnerable bathers remain at the very heart of everyone’s duty of care.